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& UI - Saas Start-up http://www.katstubbings.com/basil daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590752057766-QTCDSZUIO9S7F0L0UW75/kickoff2.jpg Product - Garden assistant - Kick off session I borrowed 4 colleagues for a 30 minute kick-off session to discuss my thinking. It was good to bounce off others and board up a quick plan for the next 2 weeks. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590752320192-7JZ7TXEHA5UFLFVEX6E8/lean_persona.png Product - Garden assistant - Lean persona A quick lean persona as a starting point for empathy and insights (based on myself!). https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590774276838-OF2S5HKM6Z4UD3B92YBB/pitch1.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590774114770-CTI86TTMW5FKMRXB3ZNC/pitch2.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590753511786-C3W1NDIF543HTLIA5OW2/basil_project.jpg Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590753611335-EFB766Z140IE7VJNKADE/frictions2.jpg Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590752057766-QTCDSZUIO9S7F0L0UW75/kickoff2.jpg Product - Garden assistant - Kick off session I borrowed 4 colleagues for a 30 minute kick-off session to discuss my thinking. It was good to bounce off others and board up a quick plan for the next 2 weeks. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590752320192-7JZ7TXEHA5UFLFVEX6E8/lean_persona.png Product - Garden assistant - Lean persona A quick lean persona as a starting point for empathy and insights (based on myself!). https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590752613716-MMCNQRNJYJPZA7U4X6NH/basil_define.jpg Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590752607540-7JRVBRP4SJ9SC9TLEH4P/storymap_crop.jpg Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590774276838-OF2S5HKM6Z4UD3B92YBB/pitch1.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590774114770-CTI86TTMW5FKMRXB3ZNC/pitch2.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590511900289-JB5P6BBKAJOORVB4E0GR/basilbot_architecture.jpg Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590511888218-H00B945MS3IYKPRITORS/prune_journey.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590511891549-FF0Z42NBNU3DJYJ6W1QC/frost_journey__1_.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019142598-NLJJ1WET5077RVGNP7T5/01_alert.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019142600-4L4TT2JZJ9AD5AMO4MZI/02_alert.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019143122-OI4AWEUVTH7VFD3QYRE2/03.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019143342-SFX2SOSLDME03462QVAG/04.png Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019143768-U2Z8U7M0IXL755OYELJG/05.PNG Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019144236-SHOU6TBK0R6KCOH1Y76G/06.PNG Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019144465-TKRIH98N72ZD4EUZS5AW/07.PNG Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019144969-7591M5A8T0WNFDYCPBET/08.PNG Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019145419-31WVCH499PNSOGJD1GDQ/09.PNG Product - Garden assistant https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1516019145647-CAHRJ8FZ00WXGHKB6S4W/10.PNG Product - Garden assistant http://www.katstubbings.com/helixfw daily 0.75 2025-10-07 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515415007218-3JWG1W33GXX6QME8AH4K/workshop1.jpg R&D: End of Life Care - Discover and define Through extensive primary research talking to specialists in the end of life care space, we ran a workshop to affinity map insights and scope the product. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515415674879-8IROCV29TBP8WOF12LCM/hfw_flows.jpg R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584091943617-VUE40H5WF53HARWXHC91/Screenshot+2020-03-13+at+09.31.13.png R&D: End of Life Care - Prototype The prototype is broad but low-fi, to learn as much as possible. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515415152677-RQDTQ5VZMRVVOI7Y7G69/proto1.png R&D: End of Life Care 50 pages quickly put together in keynote. Gave us various ‘chapters’ to learn from. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515415007218-3JWG1W33GXX6QME8AH4K/workshop1.jpg R&D: End of Life Care - Discover and define Through extensive primary research talking to specialists in the end of life care space, we ran a workshop to affinity map insights and scope the product. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584092308663-NUQI6AK3I2PFV9ABWD32/action_shot_1024.jpg R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584092318595-ATHI1BWO869227Y1B191/2016-04-01-workshop_stickies_1024.jpg R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515415674879-8IROCV29TBP8WOF12LCM/hfw_flows.jpg R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584091943617-VUE40H5WF53HARWXHC91/Screenshot+2020-03-13+at+09.31.13.png R&D: End of Life Care The prototype is broad but low-fi, to learn as much as possible. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515415152677-RQDTQ5VZMRVVOI7Y7G69/proto1.png R&D: End of Life Care 50 pages quickly put together in keynote. Gave us various ‘chapters’ to learn from. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584092601533-A4I80SM6S6D1LD0UVR91/Screenshot+2020-03-13+at+09.41.35.png R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584092601645-1EAT2124VUPBAITSTSGX/Screenshot+2020-03-13+at+09.41.51.png R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584092606222-V6G6RIORQW9NMJNEDNOU/Screenshot+2020-03-13+at+09.42.16.png R&D: End of Life Care https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1584092605721-K30AYW1SFQ4Y41RKGYVL/Screenshot+2020-03-13+at+09.42.51.png R&D: End of Life Care http://www.katstubbings.com/index daily 0.75 2025-10-07 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515164551972-ZPFD3SHZA4UI09NOP802/casestudy_guardian.jpg index - The Guardian Responsive website https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515406403343-Y16BS9KH00BOTE1AXZ34/basil_project.jpg index - Garden assistant chat-bot Product proposition https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515402924533-68DUQN0TFY5JHYYQQIQI/helixhits03.jpg index - head injuries through sports R&D for head injury in sports https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515400968258-CE3TUA84L216YAREPM1F/helix1_project.jpg index - End of Life Care R&D, prototype https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515404330714-ARI7BEWIZ5S54EC842RW/tproto_project.jpg index - SASS ux/ui Database filter tool https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515410207500-3YK2T5QYK3VXIUE6CMGE/essence_project.jpg index - Enterprise process research Discover and define https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515351411906-12OQVDULZX06DRYKNQBX/mcfc_project.jpg index - MCFC https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515352990201-Q8U7UO9IH5YRCH68EF62/gfbrand_project.jpg index - great fridays branding Brand Identity https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515164551972-ZPFD3SHZA4UI09NOP802/casestudy_guardian.jpg index - The Guardian Responsive website https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515406403343-Y16BS9KH00BOTE1AXZ34/basil_project.jpg index - Garden assistant chat-bot Product proposition https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515402924533-68DUQN0TFY5JHYYQQIQI/helixhits03.jpg index - head injuries through sports R&D for head injury in sports https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515400968258-CE3TUA84L216YAREPM1F/helix1_project.jpg index - End of Life Care R&D, prototype https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515404330714-ARI7BEWIZ5S54EC842RW/tproto_project.jpg index - SASS ux/ui Database filter tool https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515410207500-3YK2T5QYK3VXIUE6CMGE/essence_project.jpg index - Enterprise process research Discover and define https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515351411906-12OQVDULZX06DRYKNQBX/mcfc_project.jpg index - MCFC https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515352990201-Q8U7UO9IH5YRCH68EF62/gfbrand_project.jpg index - great fridays branding Brand Identity http://www.katstubbings.com/wef daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515411745559-4GY3O5QDAI2U92974B9W/image-asset.png WEF - Editorial platform - Stakeholder interviews A series of interviews of business stakeholders and end users https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515412743317-TRX9XNLF68REW612UI5E/wef_define.jpg WEF - Editorial platform - Define Make sense of the learnings and identify opportunities. Prioritise and scope for design development. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515411777050-EZHSILA2FPN8N0FT4O4N/current+work+flow.png WEF - Editorial platform - CURRENT Workflow mappings Showing the details: actors, actions, tools, context, pains and gains. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515411930095-1J4UYMNF25Z5S4HUEHXT/swimlanes+video.png WEF - Editorial platform - NEW WORKFLOW mappings Proposition for a workflow across various actors in the business. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515412157737-G38IQX1AVG36STPQYCHD/prototype.png WEF - Editorial platform - Low-fi Prototypes A series of prototypes framing various business requirements were tested back to our stakeholders and end users. These were simple low fi flows, for quick turnaround and editing. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515412324602-NF6YGKTHPM6PJMI9HEWT/keyscreen.png WEF - Editorial platform - Key screen designs Along side prototype validation, dev worked on the back end whilst I worked up key screens to cover UI specs. http://www.katstubbings.com/guardiancopy daily 0.75 2018-01-16 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1450266258419-9ORHM8HUXBESFTRFC7G9/guardianhero01.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1450266252149-WWCRSABVD86E0Q05ZA4H/guardianhero02.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1450266261892-BUDFA62T3MJQMQ1JJB2S/guardianhero03.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449578054882-5AJP4LONG1OT0VHAFH5V/early_wires01.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449743517480-ZMF1HJBFMP1FJE19MNXK/early_wires02.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449752877208-N19N0O4KIJYNOEMCYBDF/image-asset.jpeg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449752832139-CSBEX1HSM2Y7MNP2GSTD/image-asset.jpeg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449743319044-H3ILW3G9PYTNVM73HUTF/image-asset.jpeg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449748128301-6L7K7OWT2T684Q37X1HX/G960_navtesting01.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449748124248-7XTRCE8742B9OW7HN1IM/G960_navtesting03.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449748129435-5F2J2RAPWW1I2WU2TQKP/G960_navtesting04.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449748136429-EQWW8HVG19W613E2W2QK/G960_navtesting05.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449747483029-ZDHOCSL05XWCK1H7SI7A/image-asset.jpeg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449747506833-XLOY9ZY1D8UNCMBUERHE/image-asset.jpeg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449593866673-BE176XEXEVAH5ZGVJQB5/c03e.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449593850436-A121K5JIHBUOC90XUF9U/c03b.gif The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449751737556-74W41CR48X4V43G9S9SN/c03c2.gif The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449593871602-KJPJ0HQZZ5EE9XO3FDO1/c03f.gif The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449751739265-5807LNUVDD0AOA0B0768/c03d2.gif The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449751743285-PIT9BEYKK8FBTE61L13Y/c03g.jpg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1449747350142-E60UUK3OSW5VX92OUMXZ/image-asset.jpeg The Guardian (copy) https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515163449129-RZ3PXHFDQEFGNQ4D8LPL/card_artdirection.jpg The Guardian (copy) - The Guardian Digital brand design and UI https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515163466729-W005IV4X98RZ1CUYKOOR/card_twitters.jpg The Guardian (copy) - The guardian Twitter Avatars http://www.katstubbings.com/about daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/4bd791a6-2002-4cf9-b8de-8d439d81cf57/workedforlist3.png https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1536228798546-PAC71IG7J5W8Y3FVON4I/sky_blue2.jpg http://www.katstubbings.com/mdv daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590431795674-JI3R712Q4RPLQP7AY9S2/image-asset.png Maritime - digital ventures https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1535638306567-EO4OW1CTEWWSZZTBU9R9/IMG_2906sm.jpg Maritime - digital ventures https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1590439044347-BC7JFZ3QG0QIZ3APT7MB/Screenshot+2020-05-25+at+20.44.31.png Maritime - 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Role: Lead design and design director. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515406403343-Y16BS9KH00BOTE1AXZ34/basil_project.jpg index2 - Garden assistant chat-bot A product proposition and working prototype for a DIY retail company. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515402924533-68DUQN0TFY5JHYYQQIQI/helixhits03.jpg index2 - head injuries through sports Research and design development for a first response guide, for head injuries in sports. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515400968258-CE3TUA84L216YAREPM1F/helix1_project.jpg index2 - End of Life Care Research and development with a start up focusing on the end of life care planning space. Their goal was to offer guidance and centralisation of user information online. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515404330714-ARI7BEWIZ5S54EC842RW/tproto_project.jpg index2 - SaaS ux/ui UX and UI design for a SASS startup, offering a filterable online database for public tenders and government contracts in the UK. https://images.squarespace-cdn.com/content/v1/56579960e4b06edc0ac62c4c/1515410207500-3YK2T5QYK3VXIUE6CMGE/essence_project.jpg index2 - Enterprise process research Working in a small UX team in the back room of a digital media agency, our purpose was to improve enterprise software. 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